huadianye,youyugezhongtiaojiandexianzhi,yiqian,huadianzhijianyizhichuyugezifengbidezhuangtai。
现在是互联网时代,人们的消费方式正随着互联网时代的来临,而悄悄到发生着改变,于是就出现了“网上花店”,“网上花店”的出现,使得传统的花店业感到了一丝欣喜与彷徨。喜的是:“网上花店”的出现给“花店”走出封闭带来了机遇,并使获得了许多额外的收益。忧的是:虽然许多花店企业已经在和网上花店的合作中获得了良好收益。但不时各种媒体有关电子商务不好消息的报道,又使这些花店感到了一丝彷徨。其实,我们应该看到,从电话、传真到今天的网络,每一项新技术的应用,都引发了一场生产力的革命,给人类带来了方便和快捷。电子商务和鲜花行业同是近来发展迅速的产业,两者都为彼此提供了很多发展机会:鲜花店业的迅猛发展,为“网上花店”有效开展业务提供了机会和可能。同样,网上花店的兴起亦为传统的花店业注入了新的活力——
现在,让我们来深入的了解一下“网上花店”:——网上花店是97年以后才在国内发展兴起的新兴的从事鲜花速递、网上订花的电子商务平台。从国内的第一家网上花店——“百丽鲜花礼品wang”dechuxiandaoxianzai,wangshanghuadiansuizhehulianwangdepuji,jidianzishangwudegaosufazhan,yingdelegaoedelirunhefazhankongjian。zaidianzishangwuriyishoudaozhiyidejintian,wangshanghuadiande“yifanfengshun”,jijiankangfazhan,jihuchengledianzishangwu“dongtianlideyibahuo”。wangshanghuadianshiqijinweizhichuyuyinglizhuangtaideshaoshudedianzishangwuneirongzhiyi。zaimeiguo,1-800huawuzuoweiquanmei,yijiquanqiuzuidade“wangshanghuadian”dechenggong,xiangrenmenzhanshile“wangshanghuadian”demeihaoqianjing。zaiwoguo,suiranjingchangkeyikandaodianzishangwuqiyebujingqidebaodao,dan“wangshanghuadian”quezai“dianzishangwudeyigeyigedongtianzhong”,yinglaile“yigeyigechuntian”。
百丽鲜花礼品网是迄今为止国内最成功的鲜花礼品电子商务平台企业。成功和失败的经验历史告诉我们,电子商务的发展必须要紧密的与传统产业相结合。在这些年的时间里,百丽鲜花礼品wangbuduanbuzhuoshangyejiyu,zouchuleyitiaoyuchuantonghuadianyegongyingdedaolu。zaikehuzhonghuodelelianghaodekoubei。tongshi,weiguonei“wangshanghuadian”yeshuliledianfan。neimewomen“chuantongdehuadianye”he“wangshanghuadian”daodishizenyangdeguanxini?wangluoshidai,“wangshanghuadian”daodijiwomendeshenghuodailaileshenmeni?
——suizhejinnianlaiwoguohuahuiyexunmengfazhan,guoneihuadianmuqianyida2.9wanduojia。zuoweihuahuiyezhongyaoliutonghuanjiedehuadianye,zaizhenggehuahuiyetixizhongkaishibanyanyulaiyuzhongyaodejiaose.——zicongshiduonianqian,huadianyedexingqidaoxianzai,huadianyerongyijinrudexingyetedianshiyixierenmangmujieru,yizhiyuzaimouxiediqu,huadiankaideguoduoguolan,xianghuzhijiandedishuipingwuxujingzheng,daozhihuadianzhijianjingzhengdehexinzhuanhuawei“jiageyinsu”。weihuadianyezaidangdidejiankangfazhandailailezhuduozhangai。 jiuqiyuanyin:xianzaiwoguodehuahuishengchanquefazugoudeshangyehuayunzuojizhi,youyuduixiaofeishichangxinxilaiyuanbawodejuxianxing,zaochengyifangmianbufenchanpinshengchanguosheng,eryifangmiangexinghuashangpinhuofuwuyougongbuyingqiu,meiyouzugouduoyanghuadechanpinhuofuwufangshigongxuanze,shilingshoushangguoyujizhongzaidanyihuachanpinhuofuwumoshidelingyunei,shichuxianzaidangqianhuadianyezhongdezhuyaowenti。neiwomenzenyanggaibianzheizhongxianzhuangni?
——tongguowomendaliangdeshijian,jiyanjiufenxi:chuleyinjinxianjindehuadianjingyinglinianwai,jianli“zhenghedewangluomoxing”,shixinghualingweizhengdezhanlvelaishixianziyuandehelipeizhi,kanlaishiyitiaoqieshikexingdetujing。tongguohualingweizhengdezhanlve,bujinhuadianyejiangbaituofengbidejingyingtixi,shigexinghuaxiaofeihefuwumoshichengweikeneng,erqiehaikeyitigongjishengchanshangjishi,zhunquedexiaofeishichangxinxi。congerduihuahuishengchanqidaoyidingdeyindaozuoyong,erqiesuizhezhenggewangluotixidejianquanhefazhan,zaizhenghedechanyeliantiaozhong,huadianyekeyiyiyigeqiangdadezitaizhongxinjieruhuahuiyeliutonghuanjie,dadajiasushangpinjifuwufangshixiangxiaofeinenglidezhuanhuan,tigaodandiandelirunshuiping,jianshaozhenggeliutonghuanjiedeziyuanlangfei。zaifuwuzhiliang,fuwufanweihefuwujiagefangmianquanfangweidechaoyuexianyoudexingyeshuiping,xingchengjituanjingzhengli。
congzheigeyiyishangjiang,zhenghehoudetixiweihuzhehaikeyitigongzhenggezuzhinei,jizuzhiwaidexinxiliuheguanxiliu,quanmiancujinzuzhineidechanyeshengji。——zaiwei“zhenghetixideweihu”fangmian,bailishiguoneizuodebijiaozhashide“wangshanghuadian”,yeshiqibuduanfazhandezhuyaodongli。